Core values

Adhere to "Care, Quality, Innovation, and Win - Win". "Care" reflects the concern for children's growth, putting the needs of children first. "Quality" implies high standards and strict requirements for product quality. "Innovation" encourages the team to make breakthroughs in design, technology, management, and other aspects. "Win - Win" emphasizes common development and shared achievements with customers, partners, and employees.

Management concept

Uphold "Success through Quality, Leadership through Innovation". Gain a foothold in the market with excellent quality and lead the industry trend with continuous innovative designs to meet the growing diverse demands of the global market for children's athletic shoes.

Team spirit

Advocate "Professional Collaboration, Progressive Responsibility". Employees complete tasks efficiently with their professional capabilities, and all departments cooperate closely. In the face of challenges, they are proactive and take the initiative to assume responsibilities, driving the continuous development of the company.

Social responsibility

Pursue "Boosting Children's Health, Protecting the Earth Home". Actively participate in children's health public welfare activities to promote the concept of scientific sports. In production, use environmentally friendly materials, implement energy conservation and emission reduction measures, and reduce the negative impact on the environment.